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Abstract

Volume 22 • Number 1

Spring 2004


 

Irving Berlin in Hollywood: The Art of Plugging a Song in Film

 

By Charlotte Greenspan

Adaptability may be the most salient characteristic of Irving Berlins long career as a songwriter. This is hardly surprising; Irving Berlin wrote popular songs and popular taste is notoriously fickle. Moreover, Berlin grew up at a time when the key to an immigrants success was perceived, by many, to be assimilation, that is, adaptability.
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